Rule library

Rule libraryPlatform compliance coverage, plus the terms you maintain yourself
Detection engines and coverage
The rule library is updated with TikTok Shop US policies and current US regulations. Below is the current coverage for each content type.
250rules
Rule entries
22areas
Coverage areas
6engines
Detection engines
15frameworks
Regulatory frameworks
Rule library version 0.3.0 · Updated 2026-10-08
How a check runs
  1. 1
    Content parsing
    Text is split on English word boundaries; videos are split into frames and audio, and voiceovers are transcribed
  2. 2
    Rule library matching
    Routes content to the rule sets for its platform and industry category, then checks it against each rule
  3. 3
    AI semantic review
    A large language model reviews the matches, adds implied risks, and filters out false positives from the rule layer
  4. 4
    Report generation
    Marks the location of each risk, the clause it cites, and a suggested fix, with one-click rewrite
Copy check
Detection engines
  • US compliance rule library
    Covers TikTok Shop, Amazon, and Meta, Google, and TikTok ad policies plus federal FTC, FDA, EPA, and CPSC rules; every flag cites a rule you can verify
    Clause-level citationsEnglish and Chinese explanationsRisk severity levelsNormalizes zero-width, full-width, and look-alike characters
  • AI semantic review
    A large language model reviews each sentence to catch implied claims that keywords miss and to filter out false positives from the rule layer
    Context-aware judgment to reduce false positivesSound-alike and split-up spellingsCross-sentence risksReview of rule matches
  • Third-party content moderation
    A third-party content moderation engine adds baseline detection of vulgar, abusive, and advertising content
    Vulgar and sexual textAbusive and offensive language
  • Custom word list
    Terms you maintain yourself. Matches are flagged separately and do not count toward the compliance risk level.
    Alerts from your own word list
Coverage
Efficacy and health claimsAbsolute claimsEndorsements and #ad disclosureReview manipulationMisleading discounts and promotionsProhibited and restricted categoriesOff-platform redirectionVulgar and abusive contentBaby and child safety claimsAntimicrobial and pest-control claimsMaterial labeling (textiles and jewelry)Environmental claimsEarnings claims
Video check
Detection engines
  • Visual and audio recognition
    Analyzes visuals and on-screen text frame by frame, and audio segment by segment
    Frame-by-frame visual analysisText recognition in imagesProhibited item detection (tobacco / alcohol / gambling devices / restricted blades)QR codes and contact details on screen
  • Voiceover transcription
    English voiceovers are transcribed and then fully re-checked by the copy check engine
    English speech-to-textRisks pinpointed to timestamps
  • Full copy check engine
    Transcripts are checked against the US rule library with AI semantic review, using the same standard as copy checks
    Clause-level citationsContext-aware judgment to reduce false positivesSound-alike and split-up spellings
Coverage
Frame-by-frame visual risksEfficacy claims in voiceoverFull copy check on voiceoverProhibited items on screenSubtitle text
Next phase
Background audio and speech risks
Image check
Detection engines
  • Visual recognition
    Analyzes visual elements, text in images, logos, and ad layouts
    Vulgar and sexual imageryText recognition in imagesProhibited item detection (tobacco / alcohol / gambling devices / restricted blades)Ad layout detectionQR codes and contact details on screen
Coverage
Vulgar and sexual imageryAd layouts and QR code redirectionProhibited items in imagesText content in images
Next phase
Claims in product detail images
Regulatory frameworks behind each finding
These are the sources the rule library actually cites. Every finding can be traced back to a specific clause.
TikTok Shop US Policies
TikTok Shop US policies
Listing and content policies, weight management, supplement category access, prohibited products, and off-platform redirection
FTC Act §5 · §12
FTC Act (unfair and deceptive practices)
Claims must be substantiated: absolute claims, guaranteed results, safety claims, and health claims
16 CFR 255 · 16 CFR 465
FTC Endorsement Guides and Consumer Reviews Rule
Disclosure of paid and affiliate content, whether testimonials reflect typical results, fake or incentivized reviews, review suppression, and fake social media indicators such as bought followers
FD&C Act · DSHEA · 21 CFR 101.93
FD&C Act and DSHEA
Structure/function versus disease claims for supplements, the line between cosmetics and drugs, medical claims for baby and pet products, and misuse of FDA status
FIFRA · 40 CFR 152 · 40 CFR 156
Federal Insecticide, Fungicide, and Rodenticide Act
Products that claim to kill germs, disinfect, sanitize, resist mold, or repel pests are regulated as pesticides: they need EPA registration and may not claim to be safe or non-toxic for people or pets
CPSIA (Pub. L. 110-314)
Consumer Product Safety Improvement Act
Children's products must be third-party tested and certified, and marketing may not state or imply that the CPSC approved, tested, or endorsed them
16 CFR 260
FTC Green Guides
Degradable, compostable, recyclable, carbon-neutral, and "free-of" claims must be substantiated and properly qualified
16 CFR 303 · 16 CFR 24 · 16 CFR 301
Textile, leather, and fur labeling rules
Fiber content must use generic names (most "bamboo" fabric is rayon), imitation leather may not be called leather, and fur products must disclose the animal and country of origin
16 CFR 23
FTC Jewelry Guides
Lab-grown and simulated diamonds must be disclosed, since an unqualified "diamond" means a natural one; gold, silver, and platinum content and plating must be stated accurately
16 CFR 461
FTC Government and Business Impersonation Rule
No false claims of approval, endorsement, or recommendation by a government agency or business, or of an affiliation with one
16 CFR 437
FTC Business Opportunity Rule
Earnings claims for side hustles, courses, business opportunities, and recruiting must be substantiated and disclosed as required
Amazon Seller Central Policies
Amazon US seller policies
Product detail page rules, pesticide claims (EPA registration), misleading and prohibited claims, and restricted categories such as supplements and cosmetics
Meta Advertising Standards
Meta Advertising Standards
Personal attributes, health and body image, drugs, and special ad categories
Google Ads Policies
Google Ads policies
Editorial requirements, clickbait and unreliable claims, healthcare and unapproved substances
TikTok Advertising Policies
TikTok Advertising Policies
Weight management and body image, misleading content, ad format, healthcare, and housing, employment, and credit ads
Coverage
Platforms
TikTok USAmazon USYour own storeMeta AdsGoogle AdsTikTok Ads
Industry categories
GeneralBeauty & personal careHealth & wellnessDietary supplementsWeight lossBaby & kidsApparel & textilesJewelryHome & cleaningPet
Languages
Content is always checked in the original English, with no translation in between. Explanations and suggestions follow your interface language, English or Chinese.
Rule library