Free Ad Compliance Checker for Meta, Google and TikTok Ads

What this checker flags

Personal attributes (Meta)

Questions or statements that point a health or skin condition, age or financial status at the viewer, such as "Struggling with acne?", "Are you over 40?" or "your acne".

Weight-loss claims

Weight loss without diet or exercise, and a specific number of pounds in a set number of weeks, on every platform. Eat-anything promises in weight-loss, supplement and health categories. "Effortless" or "guaranteed" weight loss for Google and TikTok Ads.

Body image

Body-shaming terms such as "muffin top" (Meta and TikTok Ads), and "perfect body" or "beach body ready" phrasing (TikTok Ads).

Cure and disease claims

Wording such as "cure psoriasis" or "eliminate diabetes" for diseases on Meta's incurable list, plus general disease-claim rules, such as "cures diabetes", that run on every platform.

Editorial issues (Google and TikTok Ads)

Repeated punctuation such as "!!" and symbols in place of letters, such as "s@le", for both. Phone numbers in ad text and a generic "Click here" for Google; "Swipe up" for TikTok.

Restricted products and clickbait

CBD and THC wording, some substances on Google's unapproved list such as ephedra or hCG drops, before-and-after wording (Google and TikTok Ads) and lines like "You won't believe".

How Meta, Google and TikTok Ads treat health ads

Each platform publishes its own advertising policy, and the same line of copy can be treated differently on each one. The table summarizes the health-related rules we verified on the official policy pages on October 6, 2026. Where a platform has a rule that only limits targeting, the table says so. "Not found in the policy pages we reviewed" means only that: it is not a statement that the platform has no such rule.

Health-related ad policies by platform (policy pages reviewed October 6, 2026)
Topic	Meta	Google Ads	TikTok Ads
Personal attributes in copy	Ads must not assert or imply a health condition, age or other personal attribute. "Do you have diabetes?" is one of Meta's own rejected examples.	A copy rule of this kind was not found in the policy pages we reviewed. Health is a sensitive interest category, which limits targeting options (for example, advertiser-curated audiences cannot be used), not wording.	A copy rule of this kind was not found in the policy pages we reviewed. Individual health status is a category advertisers may not use for wrongful discriminatory targeting.
Weight loss	18+ targeting. No close-ups pinching fat, no results from wearable products alone, no time-bound promises without disclaimers or qualifiers.	No unrealistic weight loss within a specific time frame or requiring little effort.	18+ and a healthy-lifestyle framing. No unrealistic loss, no "product alone" claims, nothing presented as easy or guaranteed. In the US and Canada, weight-loss supplements and meal replacements "may be allowed", subject to age limits, local licensing and all other ad policies.
Body image	No statements of inferiority about physical appearance.	Body shaming is a sensitive interest category, which restricts targeting.	No body shaming, no suggestion of an ideal body type, no claims that looks improve life circumstances or self-image.
Before-and-after	Allowed for general cosmetic products and procedures (18+). The July 22, 2026 update removed the explicit ban on side-by-side weight-loss comparisons; close-ups pinching fat are still prohibited.	Not allowed: "before and after" images that promote significant alterations to the human body.	Not allowed where the comparison may give a false or distorted impression, such as wrinkles disappearing.
Cure claims	No claims to cure, heal or eliminate listed incurable diseases, such as diabetes, psoriasis or cancer. The rule does not apply to claims about treating or managing symptoms.	No "miracle cures" or "cure-all" claims.	No claims of cures for incurable diseases.
Unapproved substances	No unsafe substances, products or supplements, as determined by Meta.	No ephedra, no hCG for weight loss, no supplements with active pharmaceutical ingredients, plus a list of named products.	No drugs for recreation, homeopathy, enhancement, performance or weight loss.
Prescription, pharmacy, telehealth	LegitScript certification and Meta authorization; United States, Canada and New Zealand only; 18+.	US online pharmacies need LegitScript or NABP accreditation, telemedicine needs LegitScript, and both need Google certification.	US prescription drugs may be allowed with proof of FDA approval and 18+ targeting; pharmacies need NABP or LegitScript.
CBD	Prior written authorization and LegitScript; US only; 18+; no disease claims. THC products are not allowed.	Topical hemp-derived CBD with 0.3% THC or less, by application, targeting California, Colorado and Puerto Rico only.	US: through a sales representative, with LegitScript, 25+; topical hemp under 0.3% THC only. All other CBD products are not allowed.
Editorial quality	Google-style editorial rules were not found in the policy pages we reviewed.	No gimmicky capitalization, repeated punctuation, symbols in place of letters, generic "click here", or phone numbers in ad text.	No incorrect spelling or grammar, no excessive capitalization or symbols, no "Swipe up to learn more." text.

What the policies say

ads must not contain content that asserts or implies personal attributes.

Source: Meta · Privacy Violations and Personal Attributes

Meta lists physical or mental health, age, disability and vulnerable financial status among those attributes. "You" and "your" are allowed as long as they are not tied to an attribute. "New diabetes treatment available" is one of Meta's allowed examples; "Do you have diabetes?" is not. Meta recommends that ads focus on the benefits of the product instead.

TikTok Ads lists the following as not allowed in weight-management ads:

Claims that the product alone, without diet or exercise, can lead to weight loss or muscle gain.

Source: TikTok Ads · Weight Management and Body Image

Google's Unreliable claims policy gives this as an example of what is not allowed:

Making claims of unrealistic weight loss within a specific time frame or requiring little effort

Source: Google · Unreliable claims

The same Google policy requires testimonials that claim specific results to include a visible disclaimer that results are not guaranteed and can vary.

Rewrite examples

Each rewrite keeps the selling point and was checked again with the rule library on the platform shown, with no rule matches. A clean rule check is not an approval: the platform makes the final decision.

Before

Struggling with belly fat? Our detox tea helps you drop pounds without changing your diet.

After

A caffeine-free herbal tea to enjoy alongside balanced meals and regular activity.

Why: Meta. The opening question points a weight condition at the viewer, which the personal attributes policy prohibits. Weight loss without changing your diet is also the kind of little-effort claim Google and TikTok Ads name.

Before

Are you over 40? Ready to upgrade your skin to look younger?

After

Our new night cream smooths the look of fine lines while you sleep.

Why: Meta. Age is a personal attribute, and "Ready to upgrade your skin to look younger?" is one of Meta's own rejected examples. The rewrite describes what the product does.

Before

Lose 10 lbs in 2 weeks!! Eat whatever you want. Click here.

After

Meal plans built around foods you enjoy, with new recipes every week. See this week's menu.

Why: Google Ads. A set loss in a short time and "eat whatever you want" match Google's unreliable-claims example, "!!" breaks the punctuation rule, and "Click here" is a generic call to action.

Before

Effortless weight loss for your perfect body. Swipe up to order.

After

A high-protein snack to support your fitness routine alongside regular exercise.

Why: TikTok Ads. TikTok does not allow weight loss presented as easy or guaranteed, suggestions of a "perfect" way to look, or "Swipe up" text in an ad.

Before

Call 1-800-555-0199 for a free sleep consultation

After

Book a free sleep consultation online in minutes

Why: Google Ads. Phone numbers are not allowed in ad text. Google suggests call assets or call-only ads instead.

How to read the result

Must fix: wording that a platform policy or claim rule names directly, such as a question about the viewer's health condition on Meta or weight loss without diet or exercise. Change it before you submit.
Review: wording whose risk depends on context or evidence, such as "clinically proven", a body-image phrase or CBD. Decide whether you can support it, rephrase it, or confirm the certification the platform requires.

The free check runs the rule library only and shows the first three findings. It reads the text you paste, not your images or landing page. Without an account you get one free check per tool, and the text you check here is not saved. The rule library matches specific phrasings, so a reworded claim can pass it unflagged. The full check adds an AI context review for implied claims, reworded claims and missing disclaimers, a one-click rewrite of flagged wording, and an image check.

What this check does not cover

We check the creative only. Meta, Google and TikTok handle the following through separate processes, each with its own review path:

Account restrictions and suspensions. A restricted or suspended ad account is reviewed separately from individual ads.
Landing pages and destinations. Meta reviews the landing page together with the ad and can block a domain for 60 days. Google disapproves ads for destination problems, such as a display URL that does not match the final URL.
Business and advertiser verification, billing and payments. These are identity and account processes, not creative checks.
Certification and authorization. Online pharmacy, telehealth, prescription-drug and CBD ads often need certification or authorization, such as LegitScript, under each platform's own conditions. Compliant wording does not replace it.
Text inside images, and video ads. The image check screens visual risk but does not read claims written on images yet. Video ads are planned for a later stage.

We cannot restore a disabled account or reinstate a rejected ad. For how review requests work on Meta, see Facebook ad rejected for health claims.

The full check goes further

The free check above runs the rule library only. Create a free account for the full check; new accounts get 100 credits.

AI context review: implied claims, missing disclosures and wording that rules alone cannot judge
One-click rewrite of flagged wording, checked again before you use it

Text checkAll findings, with the rule behind each one and a rewrite Image checkVisual risk and prohibited products, image by image

Start the full check

Frequently asked questions

If the checker finds nothing, will my ad be approved?

No. The free check matches your text against our rule library. Platforms also review images, targeting and the landing page, and they make the final decision. A clean result means no rule matched, not that the ad is approved.

Which platform should I select?

The one you plan to run the ad on. Platform rules differ: the personal-attribute rules apply to Meta, the repeated-punctuation rules to Google and TikTok Ads, and the phone-number and "Click here" rules to Google. General claim rules, such as weight loss without diet or exercise, run on all three.

Does Meta allow before-and-after photos?

For general cosmetic products and procedures, yes, in ads targeted at 18+, according to the current Health and Wellness policy (version of July 22, 2026). The July 2026 update removed the explicit ban on side-by-side weight-loss comparisons, but the policy does not say weight-loss before-and-after images are allowed, and close-ups pinching fat are still prohibited. Google and TikTok Ads have their own rules, summarized in the table above.

Can it check ad images?

Yes, in the full product. The image check screens each image for visual risk, such as sexual content, drug-related imagery, prohibited products and contact details shown in the image. It does not yet read claims written on an image, so check any text overlay with the text check as well.

Can you help me appeal a rejection or restore my ad account?

No. We point to the wording that likely conflicts with a policy, so you can edit it before you resubmit. Appeals, account restrictions and verification are handled by each platform, with their own limits: Meta allows one re-review per ad, and Google limits each ad to three appeals.

Sources

The official pages this page relies on. Policies change, so check the source before you act on it.

GuideFacebook Ad Rejected for Health ClaimsCommon creative reasons health ads are rejected on Meta, and what to change before you resubmit.GuideFTC Influencer DisclosureHow to disclose paid partnerships under the FTC Endorsement Guides, and what the fake review rule bans.Free toolSupplement Claim CheckerSeparate structure/function claims from disease claims and check for the required FDA disclaimer.Free toolSkincare Claim CheckerFind cosmetic wording that crosses into drug claims, proof claims that need evidence, and antibacterial terms Amazon restricts.

What this checker flags

How Meta, Google and TikTok Ads treat health ads

What the policies say

Rewrite examples

How to read the result

What this check does not cover

The full check goes further

Frequently asked questions

Sources

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