TikTok LIVE Script Checker
Paste your LIVE shopping script before you go live. The checker flags risky claims in the lines you plan to say and names the TikTok Shop, FTC or FDA rule behind each finding.
Free check: rule library only, first 3 findings shown. The text you check here is not saved.
What this checker flags
Claims in the product pitch
Medical, weight-management and cosmetic-to-drug wording in the lines you plan to say, such as "boosts collagen", "clears up acne" or "repairs skin cells". Pick the category that matches the product, because some rules apply only to certain categories.
Planned answers to chat
The same rules applied to the replies you prepare for common viewer questions, where hosts often confirm a claim a viewer suggested.
Absolute and guarantee wording
"Guaranteed results", "no side effects", "instant results" and "works for everyone", which are easy to repeat on air.
Proof and authority claims
"Dermatologist recommended", "clinically proven" and "FDA approved", each of which needs evidence that matches the claim.
Disclosure wording
Vague tags and "not sponsored" lines. Whether the script includes a disclosure at all is judged in the full check.
What the script check covers
This tool checks the written LIVE script you paste: the opening, the product pitch, the answers you prepare for common chat questions and the closing. Anything said off-script during the stream is not covered, and neither are unplanned replies to chat or what you demonstrate on camera.
That boundary matters, because TikTok applies its content rules to everything that happens in a LIVE, not only to what was planned:
The same rules still apply during LIVE content, including what you say out loud, what you demonstrate, and how you respond to viewer comments.
A script is a guide for the host, not a recording. TikTok's Creator and Content Policy Guide says not to pre-record LIVE videos or insert pre-recorded clips, and not to use AI-generated audio or voiceover in LIVE videos.
What TikTok Shop expects in a LIVE
TikTok's Health & Wellness Content Best Practices name three things to avoid on air:
- Confirming prohibited claims that viewers raise in chat.
- Off-the-cuff cure, treatment or weight-loss statements.
- Live demos that imply immediate medical or body-change effects.
Verbal claims also have to match the product listing. TikTok's LIVE quality requirements say not to make verbal claims, such as branded, authentic or premium, that the listing does not support.
Problems during a stream are handled in real time. TikTok issues LIVE warnings in levels, and the highest level can end the stream:
Level 3 (Interruption): Your LIVE may end immediately for severe or repeated violations.
Promoting a prohibited product can end a LIVE without a warning. Content violations in LIVEs also count against the creator account under the Creator Enforcement Policy. The LIVE warnings guide still refers to "violation points" and "Account Standing"; current creator policies use the Creator Health Rating instead. See what happens when creators repeat violations.
Disclosure during the stream
If you earn a commission on sales or are paid to promote the product, viewers need to know. The FTC addresses livestreams directly in its guidance for influencers:
If making an endorsement in a live stream, the disclosure should be repeated periodically so viewers who only see part of the stream will get the disclosure.
FTC staff add that a continuous, clear and conspicuous disclosure throughout the stream is the safer option, and that any description of the stream should carry a disclosure too. The Endorsement Guides say that when a claim is made in both audio and video, the disclosure belongs in both, and that on social media it should be unavoidable.
The FTC does not set a fixed interval, and we found no TikTok Shop page that sets one. A practical approach is to write the disclosure into the script at the opening and again each time you introduce a product, and to keep an on-screen disclosure visible where you can.
TikTok's Branded Content Policy treats a product you earn commission on, for example through an affiliate link or promotional code, as branded content. The FTC also advises against relying on a platform's disclosure tool alone; use it in addition to your own clear disclosure. For the full rules, see the FTC influencer disclosure guide.
Rewrite examples
These rewrites come from the example script above. The rewritten lines return no rule match in the free check; TikTok still makes the final decision.
It's dermatologist recommended.
Vitamin C is a classic morning skincare step, and I'll show you how I use it.
Why: An expert endorsement is a factual claim. Say it only if a dermatologist actually recommends this product and you can back that up. Otherwise, show how you use it.
It boosts collagen, so fine lines fade in about a week.
It helps skin look brighter and smoother with regular use.
Why: Under FDA rules, a claim to change the structure of the skin can make a cosmetic a drug. Describing appearance keeps it a cosmetic claim, and dropping the one-week timeline avoids a results promise.
If chat asks about breakouts: yes, it clears up acne too.
It's a cosmetic serum, not an acne treatment, so I can only tell you how it feels on my skin.
Why: TikTok tells hosts not to confirm prohibited claims from viewers in chat. Preparing the answer in the script means the host does not have to improvise one.
Use my code LIVE20 at checkout.
Quick reminder: I earn a commission on sales from this LIVE. Use code LIVE20 at checkout.
Why: A discount code tells viewers how to buy, not that you are paid. Put a plain disclosure next to it, and repeat it during the stream.
How to read the result
- Must fix: wording the rules treat as a violation regardless of context. Rewrite it before the stream.
- Review: wording that depends on context or evidence. Keep it only if you can support it, and brief the host on its limits.
- The free check runs the rule library only and shows the first 3 findings. The full check adds an AI context review, which looks for implied claims and missing disclosures, and suggests a rewrite for each finding.
- A clean script lowers the risk in the planned lines only. It says nothing about what is said live, and TikTok makes the final decision.
The full check goes further
The free check above runs the rule library only. Create a free account for the full check; new accounts get 100 credits.
- AI context review: implied claims, missing disclosures and wording that rules alone cannot judge
- One-click rewrite of flagged wording, checked again before you use it
Frequently asked questions
Does this check what I say during the LIVE?
No. It checks the written script before you go live. Off-script remarks, unplanned replies to chat and on-camera demos are not covered, so brief the host on the lines the check flagged.
How often should I repeat a disclosure during a LIVE?
The FTC says to repeat it periodically so viewers who join partway through still get it, and FTC staff describe a continuous, clear and conspicuous disclosure throughout the stream as the safer option. The FTC gives no fixed interval, and we found none on TikTok Shop's policy pages.
Can I play a pre-recorded pitch or use an AI voice in a LIVE?
No. TikTok's Creator and Content Policy Guide says not to pre-record LIVE videos, insert pre-recorded clips or use AI-generated audio or voiceover. The script is for the host to speak live.
What happens if something risky is said during the stream?
TikTok may issue real-time warnings, and at Level 3 the LIVE may end immediately. Promoting a prohibited product can end a LIVE without a warning. Violations can also count against the creator account under the Creator Enforcement Policy.
A viewer asks whether the product treats a condition. What should the host say?
Do not confirm it. TikTok tells hosts not to confirm prohibited claims from viewers in chat. Write a neutral answer into the script, for example that the product is a cosmetic and you can only describe how it feels to use.
Can I promote over-the-counter drugs in a LIVE?
Only if you qualify. TikTok requires qualified creators to turn on its Geo-Toggle feature before promoting OTC products in videos and LIVE streams, and medical claims for OTC drugs must stay fully consistent with the Drug Facts label.
Sources
The official pages this page relies on. Policies change, so check the source before you act on it.
- TikTok ShopHealth & Wellness Content Best Practices
- TikTok ShopTikTok Shop Creator and Content Policy Guide
- TikTok ShopRequirements for High-Quality Videos and LIVEs
- TikTok ShopGuide to LIVE Content Warnings
- TikTok ShopCreator Enforcement Policy
- TikTok ShopWeight Management Guide
- TikTok ShopRequirements for Responsible Health-Related Content
- TikTokTikTok Branded Content Policy
- FTCDisclosures 101 for Social Media Influencers
- FTCFTC's Endorsement Guides: What People Are Asking
- eCFR16 CFR 255.0
- FDAIs It a Cosmetic, a Drug, or Both? (Or Is It Soap?)
This page explains published rules for general information. It is not legal advice, and the platform or regulator makes the final decision.