TikTok Shop Claim Checker
Paste a video script, caption or product description before you post. The checker flags medical, weight-management and absolute claims and names the TikTok Shop, FTC or FDA rule behind each finding.
Free check: rule library only, first 3 findings shown. The text you check here is not saved.
What this checker flags
Medical and disease claims
Cure, treat or prevent wording tied to a disease, biomarker claims such as "lowers your cholesterol" or "lowers blood sugar", and claims that a product replaces medication.
Weight management claims
Weight-loss promises with a number or a deadline, spot fat reduction such as "flattens belly fat", weight loss without diet or exercise, and comparisons to GLP-1 drugs.
Cosmetic claims that read as drug claims
Skincare and haircare wording that describes changing the body, such as "repairs skin cells", "boosts collagen" or "regrows hair". Choose the beauty category for these.
Absolute and guarantee wording
"100% effective", "guaranteed results", "no side effects", instant or permanent results, and "works for everyone".
Proof and authority claims
"Clinically proven", "doctor recommended", "FDA approved", "#1" and "best seller", each of which needs evidence behind it.
Disclosure wording
Vague tags such as #sp or #collab and "not sponsored" statements. Whether a required disclosure is missing is judged in the full check.
What TikTok Shop's rules say
TikTok Shop's Creator Enforcement Policy lists the violation types that lead to enforcement when they repeat. Three of them concern claims: Medical Claims, Weight Management and Misleading Promotions. TikTok's health-claim requirements apply wherever the claim appears, from the product title and description to videos, captions, hashtags and LIVE streams.
Medical claims are statements that a product can diagnose, cure, mitigate, treat, or prevent a disease or medical condition.
Under the Requirements for Responsible Health-Related Content, medical claims are prohibited for any product that is not an over-the-counter drug. Wellness claims are restricted too: the Creator and Content Policy Guide says not to claim that a product will prevent or cure any wellness condition, even with a disclaimer.
Avoid using absolute or exaggerated language that guarantees results or overstates product performance.
The examples on that page include "100% effective", "Guaranteed results" and "No side effects". A disclaimer does not fix these. TikTok allows an approved disclaimer in only two situations: showing before-and-after results, or mentioning how long results may take.
Weight wording changed in 2026. According to the Weight Management Guide, the update rolled out from late July and has been fully enforced since August 8, 2026. General low-risk weight loss claims for adult (18+) audiences are no longer controlled. Promises with a number or a timeline, guaranteed or extreme results, and claims to treat a weight-related condition still are. Weight-loss products and supplements remain prohibited for sale.
Rewrite examples
Each rewrite keeps the product and the reason to buy, and drops the part that needs a disease claim or evidence you may not have. The rewritten lines return no rule match in the free check; TikTok still makes the final decision.
These probiotic gummies are clinically proven to fix bloating.
These probiotic gummies support digestive health, and I take one with breakfast.
Why: "Clinically proven" claims a level of evidence. The FTC says that, as a general matter, health benefits need to be substantiated by randomized, controlled human clinical testing. "Supports digestive health" is wording TikTok's medical claims guide suggests; on a supplement it is a structure/function claim, which comes with the FDA disclaimer requirement.
They lower your cholesterol too.
They fit well into my routine, and I feel great.
Why: TikTok's Dietary Supplements Requirements list "Lowers cholesterol" as an example of a prohibited claim. The rewrite follows the safer wording that TikTok's Medical Claims Best Practices and FAQs suggest for personal stories.
No side effects.
Follow the directions on the label, and check with your doctor if you are pregnant or take medication.
Why: TikTok lists "No side effects" among the absolute claims to avoid. Pointing to the label directions makes no safety promise.
It's the best seller in my shop right now.
It's a customer favorite in my shop right now.
Why: "Best seller" is a ranking claim. Use it only when you can show the sales data behind it and say what the ranking is based on.
This waist trainer flattens belly fat in two weeks.
This waist trainer smooths your shape under fitted outfits.
Why: Burning fat in a specific body area is a high-risk indicator in TikTok's Weight Management Guide, and the guide says shapewear must not be described as causing actual weight loss.
How this compares with TikTok's Video Pre-Check
TikTok offers a free Video Pre-Check tool in Seller Center and Creator Center. You upload a finished shoppable video with a product linked, and it scans the visuals, audio, product link and description. Results arrive in about 10 minutes. On the seller side, the tool is available once a shop has made at least one sale.
The essential check covers three issues: unoriginal content, irrelevant promotion and still-frame content. Auto-Post, available to eligible accounts, adds a broader review that includes health claims:
Health-related policies, such as weight management, medical, and wellness claims
When it detects sensitive language in your claims, the tool also returns a list of keywords to avoid. TikTok notes that a clean pre-check does not guarantee that a violation will never occur.
| Compared on | TikTok Video Pre-Check | ByeRisk |
|---|---|---|
| What you submit | A finished shoppable video with a linked product | A written script, caption or listing text; in the full check, also a video or image file |
| When you can run it | After filming and editing | Before filming, and again on the finished video |
| Health claims | Covered in the Auto-Post review | Covered by the rule library; the full check adds an AI context review |
| How often | A limited number of checks per day | One free check per tool without an account; full checks use credits |
| What you get back | Flagged risks, suggestions and, for some policies, keywords to avoid | Each finding with the TikTok Shop, FTC or FDA rule behind it; the full check adds a rewrite |
| Platforms | TikTok Shop | TikTok Shop, Amazon, your own store, and Meta, Google and TikTok Ads |
The two are complementary. Check the script before you film, then run Pre-Check on the edited video before you post.
How to read the result
- Must fix: wording the rules treat as a violation regardless of context, such as a claim that a supplement prevents high blood pressure.
- Review: wording that may or may not be acceptable, depending on context and evidence. "Clinically proven" is acceptable only if you hold clinical evidence for that product and that claim.
- The free check runs the rule library only and shows the first 3 findings. The text you check here is not saved.
- The full check adds an AI context review for implied claims and missing disclosures, a rewrite for each finding, and video and image checks. The video check covers the speech transcript, on-screen text and frames, and each finding carries its timestamp.
What this check does not cover
- Product eligibility. Selling dietary supplements on TikTok Shop US is limited to invite-only sellers, and products designed specifically for weight loss are prohibited for sale. The 2026 change to weight wording did not lift that ban.
- Your evidence. The checker can tell you that a claim needs substantiation. It cannot tell whether your study supports it.
- Claims written on images. The image check looks at visual risk. Reading claims written inside images is planned for a later stage.
- Account health and appeals. Scores, appeals and enforcement decisions sit with TikTok. See how TikTok Shop violation points work.
The full check goes further
The free check above runs the rule library only. Create a free account for the full check; new accounts get 100 credits.
- AI context review: implied claims, missing disclosures and wording that rules alone cannot judge
- One-click rewrite of flagged wording, checked again before you use it
Frequently asked questions
Does TikTok Shop publish a list of banned words?
Not a complete one. TikTok's policy pages give examples and red-flag words, such as prevent, treat, cure and diagnose when they are connected to a disease. TikTok also says that euphemisms still create risk, so replacing a word with a code word does not make a claim acceptable.
If the checker finds nothing, will my video avoid a violation?
No. The free check matches wording against the rule library. It does not see implied claims, visuals or context, and TikTok makes the final decision. The full check adds an AI context review for implied claims, but the platform decision still stands.
Does adding a disclaimer make a health claim acceptable?
No. TikTok allows an approved disclaimer only when showing before-and-after results or mentioning how long results may take, and says disclaimers do not make other claims acceptable. The FDA disclaimer for supplements accompanies structure/function claims; it does not cover disease claims.
Can I check a finished video?
Yes, in the full check. The video check transcribes the speech, reads on-screen text and reviews frames, and pins each finding to its timestamp so you can re-record only that part.
Should I still use TikTok's Video Pre-Check?
Yes. It reviews the finished video inside TikTok, and its Auto-Post review covers health claims. ByeRisk is useful earlier, when you have a script or caption but no video yet, and it names the rule behind each finding.
Is weight-loss wording allowed on TikTok Shop now?
Partly. Since August 8, 2026, the Weight Management Guide no longer controls general low-risk weight loss claims for adult audiences. Promises with a number or a timeline, guaranteed or extreme results, spot fat reduction and GLP-1 comparisons are still high risk, and weight-loss products remain prohibited for sale. Some older official pages still show the stricter wording.
Sources
The official pages this page relies on. Policies change, so check the source before you act on it.
- TikTok ShopCreator Enforcement Policy
- TikTok ShopTikTok Shop Creator and Content Policy Guide
- TikTok ShopRequirements for Responsible Health-Related Content
- TikTok ShopHow to Avoid Misleading Content
- TikTok ShopMedical Claims Best Practices and FAQs
- TikTok ShopDietary Supplements Requirements
- TikTok ShopWeight Management Guide
- TikTok ShopHealth & Wellness Content Best Practices
- TikTok ShopProhibited Products Policy
- TikTok ShopCheck Before You Post: Video Pre-Check Tool Guide
- TikTok ShopShoppable Video Precheck Tool
- FTCHealth Products Compliance Guidance
- eCFR21 CFR 101.93
This page explains published rules for general information. It is not legal advice, and the platform or regulator makes the final decision.