TikTok Shop creator violations: what creators and brands need to know
TikTok Shop scores US creators with a Creator Health Rating and can remove e-commerce permissions after repeated violations of the same policy. This guide covers the thresholds, the 6-in-90-days rule, appeals, and how a creator record and a shop record affect each other.
Key points
- Under the current Creator Enforcement Policy, committing the same policy violation 6 times within 90 days can lead to immediate removal of a creator's e-commerce permissions and frozen commissions, whatever the creator's score.
- On the Creator Health Rating, falling to 150, 100 or 50 points blocks shoppable videos, LIVEs and Product Showcase additions for 3, 7 or 14 days, and 0 points can mean permanent loss of e-commerce permissions.
- Milestone enforcement actions cannot be appealed; other creator violations allow one appeal within 30 days.
- When a shop is deactivated, its bound Official and Marketing accounts may lose e-commerce permissions, while affiliate creators are affected through the end of affiliate collaborations.
- Medical Claims and Weight Management are both named repeat-violation categories, so one risky phrase reused across many videos can add up quickly.
The 6-violations-in-90-days rule
Creators who commit the same policy violation 6 times within a 90-day period may have their e-commerce permissions removed immediately, and their commissions frozen
The sentence continues that this applies regardless of the creator's Creator Health Rating points. A healthy score does not protect a creator who keeps repeating the same violation.
The Creator Enforcement Policy names the repeat violations it has in mind: Misleading Promotions, Low Quality Content, Weight Management, Medical Claims and Unoriginal Content. The Creator and Content Policy Guide repeats the list and adds Irrelevant Promotion and Non-Engaging Content.
The policy does not explain how violations are counted beyond "the same policy violation". In our reading, the practical risk is reusing one risky claim across many videos, since each video can draw its own violation.
Creator Health Rating thresholds
The Creator Health Rating (CHR) is a 0–1,000 score for creator accounts. Violations deduct points, and at set thresholds TikTok Shop may apply milestone enforcement actions:
| CHR score | Shoppable content | Campaigns |
|---|---|---|
| 150 and below | No new shoppable videos, LIVEs or Product Showcase additions for 3 days | Not eligible |
| 100 and below | The same restrictions for 7 days | Not eligible |
| 50 and below | The same restrictions for 14 days | Not eligible |
| 0 | E-commerce creator permissions may be permanently removed | Not applicable |
First-time warnings do not affect the CHR, and violations of TikTok's Community Guidelines alone do not affect it either, although they can still lead to video removal. TikTok does not publish a full points table; one published example is the Prohibited Behavior Policy launched in August 2026, which lists a 24-point CHR deduction and a 60-day commission freeze.
Creator and seller scores compared
| Item | Sellers: Account Health Rating | Creators: Creator Health Rating |
|---|---|---|
| Scale | 0–1,000 | 0–1,000 |
| Starting score | 200 | Not confirmed on a live page; check the current CHR page |
| Milestones | 150, 100, 50, 0 | 150, 100, 50, 0 |
| Milestone restrictions | No new listings or new mega campaigns for 7, 14 or 28 days | No shoppable videos, LIVEs or Showcase additions for 3, 7 or 14 days, and no campaigns |
| At 0 points | Account may be permanently deactivated | E-commerce permissions may be permanently removed |
| Deductions reset after | 180 days | Not confirmed on a live page; check the current CHR page |
| Appeals | Up to 2 per violation (30 days, then 15 days) | 1 per violation (30 days); milestone actions cannot be appealed |
The seller score is explained in our violation points guide.
Appeals and frozen commissions
Appeals are not accepted for milestone enforcement actions.
- One appeal per violation, within 30 days, submitted from the Violations section of your Creator Health Rating page.
- Decision: TikTok aims to decide within 7 business days, and the decision is final.
- Language: appeal documents and authorization letters must be submitted in English.
If an appeal is not submitted on time or it gets denied, the frozen commissions may be forfeited.
If the appeal is approved, the freeze may be lifted. ByeRisk does not write or file appeals. If wording caused the violation, fix the same phrase in your drafts and scheduled videos before they go live.
How creator and shop records affect each other
Official Accounts are directly tied to a seller's shop, and Marketing Accounts are used for promotion; both are "bound" to the shop. Affiliate creators who promote products through collaborations are a separate relationship. The official pages describe these links:
| What happens | Effect | Policy |
|---|---|---|
| A shop is deactivated, or its Order Volume Limit reaches 0 | The e-commerce permissions of its bound Official and Marketing accounts may be blocked at the same time, and restored if the shop's permissions are restored. | Creator Enforcement Policy; Seller Enforcement Policy |
| A shop is deactivated for a policy violation | The shop can be disqualified from Affiliate Marketing, and all active affiliate collaborations may be terminated. The policy describes the end of collaborations; it does not say affiliate creators are banned. | Affiliate Marketing Policy |
| A bound Official or Marketing account receives an e-commerce (EC) ban | TikTok Shop may conduct an additional review of the seller. The ban does not automatically deactivate the shop. | Creator Bind Eligibility and Requirements |
| A creator is bound to a shop that violates content policies or Community Guidelines | Being bound to such a shop is a listed ground for enforcement against the creator. | Creator Enforcement Policy |
An EC ban on a linked creator does not automatically deactivate the seller's shop.
We found no official statement that an affiliate creator's content violation lowers the seller's Account Health Rating; the AHR violation groups do not list creator content.
Pre-publish checklist for creators
- Keep spoken claims consistent with the product listing. TikTok's requirements for videos and LIVEs prohibit verbal claims that do not match the actual listing.
- Remove disease claims, including euphemisms for a disease. See TikTok Shop medical claims.
- Leave numbers, timelines, before-and-after body images and GLP-1 comparisons out of weight content. See the weight management policy.
- Avoid phrases such as "100% effective", "Guaranteed results" and "No side effects", which TikTok lists as absolute or exaggerated language.
- For an OTC drug, use only claims from the Drug Facts "Uses" section, and turn on Geo-Toggle before promoting it in a video or LIVE.
- Turn on TikTok's commercial content disclosure toggle for branded content; promotion that earns a commission counts. See FTC influencer disclosure.
- Check the script before filming. If TikTok's Video Pre-Check is available to you, run it on the finished video as well; its Auto-Post mode covers health-related policies.
My doctor friend says this tea cured her anxiety.
This tea is part of my evening wind-down routine.
Why: Saying a product cured a condition is a medical claim, and TikTok also prohibits claims that a product will prevent or cure any wellness condition, even with a disclaimer. Describe how the product fits a routine instead.
This serum erases wrinkles in 7 days, guaranteed.
I like how smooth and hydrated my skin looks with this serum.
Why: A guaranteed, time-bound result overpromises. A personal, appearance-based description keeps the selling point without a promise.
No side effects, totally safe for everyone.
Patch test first and check the full ingredient list on the product page.
Why: TikTok lists "No side effects" as absolute or exaggerated language to avoid. Point viewers to the listing instead of making a safety guarantee.
Pre-publish checklist for brands and sellers
- Give every creator a written brief with approved claims and phrases to avoid, based on the listing and the product label.
- Make the listing compliant first; creators often repeat listing claims on camera.
- Confirm the product may be promoted: dietary supplements are invite-only, weight-loss products and weight-management supplements are prohibited, and GLP-1 support products must not claim to act as, replace or enhance the medication.
- Review affiliate scripts before filming, with extra attention to Medical Claims and Weight Management, the two health categories the Creator Enforcement Policy names.
- Watch the Creator Health Rating of your bound Official and Marketing accounts. An EC ban on one of them can trigger a review of your shop.
- Keep your shop's AHR away from 0. A shop deactivated for a policy violation can be disqualified from Affiliate Marketing, which can end every active collaboration.
What a content check cannot cover
A wording check reads scripts, captions and listings. It cannot judge whether footage is original or engaging, cannot cover anything said off-script during a LIVE, and cannot restore permissions or release frozen commissions. Claims written inside images are not read yet. To check a script now, use the TikTok Shop Claim Checker or, for LIVE, the TikTok LIVE Script Checker. TikTok makes the final decision on every violation.
Check your own wording
TikTok Shop Claim Checker · Check a video script, caption or listing for medical, weight-loss and misleading claims before you post.
Open the free checkerFrequently asked questions
What happens if a creator repeats the same TikTok Shop violation 6 times?
Under the current Creator Enforcement Policy, committing the same policy violation 6 times within 90 days may lead to immediate removal of e-commerce permissions and frozen commissions, regardless of the creator's CHR points.
Can I appeal a CHR milestone restriction?
No. TikTok Shop does not accept appeals for milestone enforcement actions. Other creator violations can be appealed once, within 30 days.
How long do creator violation points last?
We cannot confirm it from a live page. The Creator Health Rating details page was unavailable when we reviewed sources on October 6, 2026, and the live Creator and Content Policy Guide does not state a reset period. Check the current page in TikTok Shop's creator policy center. Separately, the repeat-violation rule looks at a 90-day window regardless of the creator's points.
Will I get my frozen commissions back?
Only through the appeal process. If you appeal within 30 days and the appeal is approved, the freeze may be lifted. If you do not appeal in time, or the appeal is denied, the commissions may be forfeited.
If a shop I promote is deactivated, is my creator account banned?
Not automatically under the published policies. Bound Official and Marketing accounts may lose e-commerce permissions together with the shop. For affiliate creators, the shop may be disqualified from Affiliate Marketing and active collaborations may end.
Does a creator's violation affect the brand's shop?
We found no official statement that an affiliate's content violation lowers the seller's AHR. An EC ban on a bound Official or Marketing account can trigger a review of the seller, but it does not automatically deactivate the shop.
Sources
The official pages this page relies on. Policies change, so check the source before you act on it.
- TikTok ShopCreator Enforcement Policy
- TikTok ShopTikTok Shop Creator and Content Policy Guide
- TikTok ShopHow to Submit Creator Appeals
- TikTok ShopSeller Enforcement Policy
- TikTok ShopAffiliate Marketing Policy
- TikTok ShopCreator Bind Eligibility and Requirements
- TikTok ShopAccount Health Rating (AHR) Requirements
- TikTok ShopPolicy Pulse (August 2026)
- TikTok ShopMedical Claims Best Practices and FAQs
- TikTok ShopRequirements for Responsible Health-Related Content
- TikTok ShopWeight Management Guide
- TikTok ShopHow to Avoid Misleading Content
- TikTok ShopRequirements for High-Quality Videos and LIVEs
- TikTok ShopCheck Before You Post: Video Pre-Check Tool Guide
- TikTok ShopDietary Supplements Requirements
- TikTok ShopProhibited Products Policy
- TikTokTikTok Branded Content Policy
This page explains published rules for general information. It is not legal advice, and the platform or regulator makes the final decision.